New customer acquisition is essential to every growing business.  MHG’s DirectSource™ database is the ideal solution for all of your data needs.  It is a recognized fact that transactional information is the greatest predictor of future buying habits.  DirectSource™ is a high value list rental file of active multi-buyers from a transactionally built database.  This premier direct marketing file provides over 220 million individuals, with related RFM (Recency – Frequency – Monetary) data available.  These customers are sourced from mail order and internet purchase transactions related to 165 million U.S. households.  One hundred percent of these names are direct response sourced.  A full suite of demographic data is also available for targeting only the prospects you’re looking for.

MHG can maximize results with our advanced modeling and analytic capabilities.  We are able to utilize the full breadth of information available in the DirectSource™ file in order to summarize the demographics and buying behaviors of a “Profile Customer” and create a model that delivers the best names available for each campaign.  Aggressively priced, these are highly responsive records available at a cost that can fit even the most challenging budgets.

To view the DirectSource Data Card,
click here. 

To see how DirectSource can help build your next prospect database, click here.