Product Description:
DirectCard™ is a highly efficient and proven direct marketing alternative to the 20 mil CR80 plastic card. Typically applied as a unique response device to direct mail solicitation packages (gift cards, temporary credit cards, membership cards, reminder cards, discount cards, etc.), DirectCard™ has the look, feel, and stability of comparable plastic cards, but is produced at a fraction of the cost and in half the time. More importantly, in head to head tests against its plastic equivalent, DirectCard™ has been repeatedly validated as an equally responsive marketing tool.
Manufacturing Method:
The manufacturing platform for DirectCard™ includes 4-color over 2-color printing, custom die-cutting & foil stamping, up to three lines of static embossing and 600 DPI variable inkjetting, plus two sided laminating – all in one pass through a unique in-line web press configuration. The result is a card that is nearly indiscernible from a 20 mil plastic card.
While the paper core helps provide a significant cost savings over plastic, the thin two-sided laminate helps exaggerate the embossed character of the card. DirectCard™ can be produced at all volumes with industry leading cycle times to meet the demands of any project.
DirectCard™ Feature/Benefit Summary:
- DirectCard™ provides the look and feel of plastic card at a more affordable cost.
- DirectCard™ has been proven to lift response at least as effectively as the CR80 plastic card.
- DirectCard™ can be manufactured with up to three lines of static embossed characters and variable imaging
- DirectCard™ with variable data can be used to identify names or provide a unique I.D. number directing consumers to a website or redemption program.
- DirectCard™ offers a “one-pass” production process whereby its plastic equivalent requires a “five-step” process (1. Print side one, 2. Print side two, 3. Die-cut, 4. Emboss, & 5. Personalize).
- DirectCard™ has a slightly lighter density with its paper core, which can help reduce postage costs. DirectCard™ is also a more recyclable product.
- DirectCard™ can be efficiently produced in volumes to meet any mailing need.
- DirectCard™ is exclusively licensed by Direct Marketing Group, a single source, performance driven direct marketer and print manufacturer