ACCOUNT MANAGEMENT: THE ART OF ADVOCACY

Done well, account managers function as the client’s in-house advocate. They are their voice pushing for faster speeds, lower costs, more impact, and better results.

TESTING: SUBSTITUTING FACT FOR SPECULATION

Testing is a continuous improvement process that replaces judgment with fact. It is the one direct marketing mantra that can’t be repeated often enough and that rewards devoted practitioners consistently and reliably.

WE FOUND YOU! A SHORT COURSE IN DATA & LIST SELECTION

List selection and data mining are processes of identifying “lookalikes” and integrating messaging with audience characteristics and motivations.

NON-DELIVERABLE MAIL: PHANTOM PROSPECTS, REAL COSTS

Reducing non-deliverable mail is the same as increasing response.

DIRECT MAIL STRATEGIES THAT WORK

The single most important aspect of planning any direct mail effort because it examines all the critical elements of list, offer, competitive set, audience segments and creative in combination rather than isolation.

EIGHT MARKETING TRUISMS FOR A TOUGH ECONOMY

Times are tough, which means it's time to re-assess your marketing efforts to stay competitive in your industry. This article will help you to navigate these difficult economic times – or spur some ideas of your own.

HOW WILL THE NEW USPS POSTAL RATES IMPACT YOU?

The U.S. Postal Service has approved new postal rates, including a 2-cent increase in the price of a First-Class stamp to 44 cents. The new prices will go into effect May 11, 2009.