MHG's CPA Calculator is a handy tool that can help you make decisions about your future direct mail testing campaigns. By entering data into each of the six input cells provided, you will quickly see a report displaying a range of results, including the following projected calculations:
1) Response needed for breakeven, 2) Number of new clients, 3) Cost per Acquisition (CPA), & 4) Profit/loss per campaign.

If you're unsure of the meaning of an input or output category, simply roll over the  with your
mouse for further explanation. Should you have additional questions on how to use MHG's CPA Calculator, please use our Contact Us page or call a MHG Representative.